Mark Herrema is a pioneering entrepreneur, engineer, and sustainability advocate whose work stands at the intersection of innovation, climate science, and market-driven environmentalism. In an era when the world faces plastic pollution, climate change, and the urgent need for sustainable alternatives to petrochemical products, Mark Herrema has emerged as a leading figure offering breakthrough solutions.
He is best known as the Co-Founder and Chief Executive Officer of Newlight Technologies, a company focused on converting greenhouse gases into valuable, biodegradable materials, most notably AirCarbon. Herrema’s vision is redefining how industries think about carbon and resources, proving that environmental impact and economic viability can go hand in hand.
Who Is Mark Herrema?
Mark Herrema is best known as the Co-Founder and CEO of Newlight Technologies, a company he started in 2003 with the ambitious goal of transforming greenhouse gases into high-performance materials that can replace traditional plastics. Under his leadership, Newlight Technologies developed a proprietary process that captures carbon dioxide and methane from the environment and converts them into a biopolymer called AirCarbon, a biodegradable and carbon-negative alternative to conventional plastics.
Mark Herrema graduated from Princeton University, earning a Bachelor of Arts degree in Politics and Political Theory with high honors. His studies also included physics, mathematics, and chemistry, giving him a multidisciplinary foundation for his later work in sustainable materials. Today, he is recognized internationally for his contributions to climate innovation, clean technology, and sustainable business, earning accolades from major industry groups and global forums.
Early Life and Education
Mark Herrema’s journey toward environmental innovation began during his academic years at Princeton University, where he graduated magna cum laude. Although his degree was in Politics and Political Theory, he supplemented his studies with courses in physics, mathematics, and chemistry. This combination of disciplines helped him build a broad analytical skill set and a unique perspective on solving complex global problems.
Herrema was particularly interested in market-driven environmental solutions—approaches that leverage economic systems rather than relying solely on regulation or philanthropy. His senior thesis focused on applying market principles to global challenges. This intellectual groundwork laid the foundation for what would later become Newlight Technologies, reflecting a core belief that sustainability must also be economically viable to scale effectively
The Birth of Newlight Technologies
Vision Meets Innovation
In 2003, Mark Herrema co-founded Newlight Technologies with the goal of transforming greenhouse gas emissions—traditionally viewed as harmful by-products of industrial activity—into high-value materials that compete with conventional plastics. Their idea was radical: instead of merely capturing carbon for storage, they aimed to convert it into a reusable, profitable resource.
The Science Behind the Process
The heart of Newlight’s technology lies in the use of specialized microorganisms capable of consuming greenhouse gases such as carbon dioxide and methane. These microorganisms naturally metabolize carbon in their environment. When cultivated under controlled conditions with greenhouse gases and oxygen, they produce a polymer inside their cells, known as polyhydroxybutyrate (PHB). This polymer can then be processed into AirCarbon, a sustainable material that performs like conventional plastic but is biodegradable and carbon-negative.
This process provides two critical climate benefits:
Carbon Capture – The process removes greenhouse gases from the atmosphere and stores them in solid form.
Biodegradability – Unlike traditional plastics, AirCarbon breaks down naturally, reducing environmental pollution.
What Is AirCarbon?
AirCarbon is the flagship material developed under Mark Herrema’s leadership at Newlight Technologies. It is a naturally occurring, biodegradable polymer that can be melted and shaped using standard plastic processing techniques, but with a major difference: it has a negative carbon footprint.
AirCarbon represents a transformative approach to materials science, showing that it is possible to produce high-performance plastics that are also environmentally sustainable. Unlike conventional plastics made from petrochemicals, AirCarbon is created from greenhouse gases, turning a major environmental problem into a solution.
Key Characteristics of AirCarbon
AirCarbon is notable for several reasons:
Carbon-Negative Production: Its production removes more greenhouse gas from the atmosphere than it emits, contributing positively to climate mitigation efforts.
Biodegradability: AirCarbon products naturally break down in a variety of environments, eliminating long-lasting pollution associated with traditional plastics.
Versatility and Moldability: It can be processed with existing plastic manufacturing equipment, making it compatible with a wide range of products.
High Performance: AirCarbon meets or exceeds the performance of conventional plastics, making it viable for commercial use across industries.
Applications of AirCarbon
The versatility of AirCarbon allows it to be used in many sectors:
Food Service Industry: Plates, cups, utensils, and containers that are fully biodegradable, replacing single-use plastics.
Fashion and Consumer Goods: Sustainable materials for apparel, footwear, and accessories.
Industrial Components: Parts and products traditionally made from petrochemical plastics.
These applications demonstrate how AirCarbon can reduce environmental impact while maintaining functionality and aesthetic appeal, making it an attractive alternative for businesses looking to adopt sustainable practices.
Mark Herrema’s Leadership Philosophy
Mark Herrema’s approach to sustainability is deeply market-driven. He believes that for environmental innovation to succeed, it must be economically competitive and scalable. His philosophy is centered on the idea that sustainable solutions should not require compromises on performance or cost.
Instead of positioning AirCarbon as a niche or premium product, Herrema aimed to make it directly competitive with conventional plastics. This pragmatic approach has allowed Newlight Technologies to partner with major brands and industries, amplifying the global impact of their sustainable materials.
Herrema’s leadership emphasizes innovation, collaboration, and systemic thinking, demonstrating that businesses can prioritize sustainability without sacrificing profitability.
Recognition and Awards
Under Mark Herrema’s leadership, Newlight Technologies and AirCarbon have received numerous accolades, reflecting both environmental and commercial significance:
TIME100 Climate Honoree – Recognizing influential leaders in climate innovation.
Presidential Green Chemistry Challenge Award – For outstanding contributions to environmental technology.
Innovation of the Year by Popular Science – For breakthrough materials and technology.
World Economic Forum Technology Pioneer – For transformative sustainable technologies.
These awards highlight how Herrema’s work bridges environmental responsibility and business innovation.
Step-by-Step Guide: Understanding the AirCarbon Production Process
Mark Herrema’s innovation isn’t just about creating a new material—it’s about transforming greenhouse gases into valuable, carbon-negative products. While the science may seem complex, the process can be broken down into clear, actionable steps.
Step 1: Greenhouse Gas Capture
The first step involves capturing greenhouse gases, primarily carbon dioxide and methane, from industrial emissions or the atmosphere. These gases serve as the essential “food” for the microorganisms used in the process. By sourcing gases from existing emissions, the technology reduces overall atmospheric carbon levels, creating a direct climate benefit
Step 2: Cultivation of Microorganisms
Specialized microorganisms that naturally consume greenhouse gases are cultivated in controlled conditions. These organisms metabolize carbon in their environment as part of their growth process. The careful management of temperature, oxygen levels, and nutrient availability ensures optimal polymer production.
Step 3: Conversion into Polymer
As the microorganisms metabolize greenhouse gases, they produce a polymeric substance inside their cells called polyhydroxybutyrate (PHB). This substance forms the basis of AirCarbon. It is harvested from the cells and prepared for the next stage of processing.
Step 4: Extraction and Purification
The polymer is carefully extracted from the microorganisms and purified into a granular form. This step ensures that the material is consistent, stable, and ready for manufacturing, while maintaining its biodegradable and carbon-negative properties.
Step 5: Manufacturing Finished Products
The purified AirCarbon pellets are melted and molded using conventional plastic processing equipment. This step allows AirCarbon to be shaped into products like utensils, packaging, apparel components, or industrial parts without requiring specialized machinery
Step 6: End-of-Life and Biodegradability
One of the most important benefits of AirCarbon is its biodegradability. Unlike traditional plastics, AirCarbon products break down naturally in the environment, returning to organic matter and minimizing long-term pollution. This step completes the carbon-negative cycle, as products that might otherwise contribute to environmental harm instead enrich natural processes.
Real-Life Examples of AirCarbon in Use
AirCarbon has been adopted by various organizations seeking to reduce their environmental impact while maintaining high-quality performance. Here are some examples:
Food Service Industry: Several restaurants and food brands now use AirCarbon plates, cups, and utensils, reducing reliance on conventional plastics.
Fashion and Consumer Goods: Apparel brands have started integrating AirCarbon into footwear and accessories, providing consumers with sustainable alternatives.
Industrial Applications: Companies are using AirCarbon for components and packaging, replacing petrochemical-based plastics and improving their carbon footprint.
These examples show how AirCarbon is scalable across multiple industries, demonstrating its versatility and real-world impact.
Practical Tips for Businesses Considering Sustainable Materials
Transitioning to sustainable materials like AirCarbon requires strategy, planning, and collaboration. Here are practical tips to help businesses make the switch:
Assess Product Compatibility
Evaluate whether AirCarbon meets your performance, durability, and aesthetic requirements. Some products may need minor adjustments in design or processing techniques.
Conduct a Lifecycle Analysis
Measure the environmental impact of materials from production through disposal. Lifecycle analysis helps identify the greatest opportunities for carbon reduction.
Engage Stakeholders Early
Work closely with suppliers, manufacturers, and customers to ensure smooth implementation of sustainable materials. Early communication reduces resistance and surprises.
Pilot Before Scaling
Start with small-scale trials to test the material’s suitability and make adjustments as needed. Pilots help businesses manage costs and avoid production issues.
Measure and Communicate Impact
Track carbon savings, biodegradability, and sustainability metrics, and communicate these benefits to consumers and investors. Transparency builds trust and strengthens brand reputation.
Emerging Trends in Sustainable Materials (As of 2025)
The sustainable materials industry is rapidly evolving, and innovations like AirCarbon are at the forefront. As businesses and consumers increasingly prioritize environmental responsibility, several key trends have emerged by 2025:
Carbon Capture Integration
Technologies that capture carbon and convert it into useful materials are gaining momentum. Unlike traditional carbon sequestration methods, which store greenhouse gases without added value, conversion-based solutions create products that contribute to the economy while reducing emissions. Companies following Mark Herrema’s approach are proving that carbon can become a valuable resource rather than a liability.
Bioplastics Market Expansion
The demand for bioplastics continues to grow across industries. Sectors such as food packaging, textiles, and consumer goods are adopting biodegradable materials to meet regulatory requirements and consumer expectations. AirCarbon’s combination of biodegradability and performance makes it a competitive choice in this expanding market.
Regenerative Materials Research
The next frontier of sustainable materials goes beyond neutrality. Regenerative materials aim to restore ecosystems, improve soil health, and enhance biodiversity as part of their lifecycle. This shift represents a broader philosophy: materials can have a positive environmental impact, not just reduce harm.
Blockchain Traceability
Companies are increasingly using blockchain technology to track and verify the environmental impact of sustainable materials. This ensures transparency in supply chains and allows consumers and regulators to trust claims about carbon reductions, biodegradability, and sustainability.
Policy Incentives and Regulations
Governments around the world are implementing policies to encourage the use of sustainable materials. Incentives include tax credits, procurement requirements, and stricter regulations on single-use plastics. Businesses adopting technologies like AirCarbon are well-positioned to benefit from these policies while demonstrating leadership in sustainability.
Mark Herrema’s Industry Impact
Mark Herrema has not only developed innovative technology but also influenced how industries approach sustainability. By demonstrating that carbon-negative, high-performance materials can compete economically with petrochemical plastics, he has helped shift the conversation from regulation-focused sustainability to market-driven environmental innovation.
Herrema’s work has inspired new startups, attracted investment into green technologies, and prompted large corporations to rethink their material sourcing and product design. Through education, collaboration, and leadership, he continues to expand the reach of sustainable materials globally.
FAQs
Who is Mark Herrema?
Mark Herrema is an environmental innovator and entrepreneur, best known as the co-founder and CEO of Newlight Technologies. He specializes in developing technology that converts greenhouse gases into biodegradable, carbon-negative materials.
What is Newlight Technologies?
Newlight Technologies is a company that transforms greenhouse gas emissions into high-performance, carbon-negative materials, most notably AirCarbon. Its mission is to reduce plastic pollution and address climate change while maintaining economic viability.
What makes AirCarbon different from traditional plastics?
AirCarbon is carbon-negative, biodegradable, and made from greenhouse gases. Unlike petrochemical plastics, it naturally decomposes and does not persist in the environment, helping mitigate climate change.
How is AirCarbon used in products?
AirCarbon can be molded using standard plastic processing techniques to create items such as food service utensils, packaging, apparel components, and industrial parts, offering sustainable alternatives across industries.
What awards and recognition has Mark Herrema received?
Mark Herrema has earned numerous accolades, including recognition as a Technology Pioneer by the World Economic Forum, the Presidential Green Chemistry Challenge Award, and being named a TIME100 Climate Honoree for his leadership in sustainable innovation.
Final Thoughts
Mark Herrema’s journey is a testament to the power of combining innovation, science, and market-driven thinking to solve some of the world’s most pressing environmental challenges. From his early academic days at Princeton University to co-founding Newlight Technologies, Herrema has consistently demonstrated that sustainability does not have to come at the expense of economic viability or performance.
Through AirCarbon, he has redefined what is possible in materials science, transforming greenhouse gases from harmful pollutants into valuable, carbon-negative products. His work illustrates a paradigm shift in how industries can approach plastics, packaging, consumer goods, and industrial components, emphasizing that environmental responsibility can be profitable, scalable, and innovative.
By providing a practical, market-oriented solution, Mark Herrema has created a blueprint for the future of sustainable materials. His approach bridges the gap between environmental advocacy and business strategy, proving that meaningful climate action can be integrated into global commerce.
Looking ahead, the trends he champions—carbon capture integration, bioplastics adoption, regenerative materials, supply chain transparency, and supportive policies—will continue to shape the future of sustainable materials. Innovators like Herrema show that tackling climate change is not only a moral imperative but also a business opportunity, inspiring industries worldwide to rethink how they produce, use, and dispose of materials.
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