The Dubai chocolate bar has become one of the most sought-after treats on social media. This viral sensation, with its signature crunch and striking green filling, has taken TikTok by storm. Therefore, chocolate lovers around the world are desperate to get their hands on this exclusive Middle Eastern delicacy .
Originally created by Fix Dessert Chocolatier in Dubai, the bar combines pistachio cream, tahini and crispy kataifi pastry. As a result, the demand has now sparked a global craze with supermarkets and chocolatiers creating their own versions .
What Is the Dubai Chocolate Bar?
The Dubai chocolate bar is a handcrafted confection created by Fix Dessert Chocolatier. It features a thick milk chocolate shell filled with a creamy pistachio and tahini mixture. The filling also contains crispy shredded kataifi pastry, which gives the bar its signature crunch .
The dessert draws inspiration from knafeh, a traditional Middle Eastern pastry made with cheese and shredded phyllo dough. The original bar is called “Can’t Get Knafeh of It,” a playful name that reflects its inspiration .
Like Avicii created a unique sound, Fix Dessert created a unique flavour profile that has captured global attention.
The Origin Story: A Pregnancy Craving
The Dubai chocolate bar was first imagined by Sarah Hamouda in 2021. She craved the combination of pistachio, kataifi and chocolate while she was pregnant. Her husband, Yezen Alani, helped her develop the recipe a year later .
The couple, who moved from the UK to Dubai ten years ago, wanted to create flavours inspired by their Western and Arab roots. They launched Fix Dessert Chocolatier and began selling their creations online .
When they first started, they employed just one person and fulfilled six to seven orders a day. Now, their business employs 50 people and fulfils 500 orders daily .
How Much Does the Dubai Chocolate Bar Cost?
The original Dubai chocolate bar costs 55 AED, which is approximately $15 USD or £11-12. The price can rise during peak times to 60-70 AED. A box of six bars costs 300 AED (about $82) .
In the UK, the authentic bar is not readily available. However, major supermarkets have launched their own versions. Lidl sells their version for £4.99. Waitrose stocks similar bars for around £10, with a two-bar limit per customer due to high demand .
In the US, the official Fix bar is not sold in stores. Resellers charge between $20 and $45 per bar on Amazon and eBay. Shipping costs add another $10-30 .
Like Tommy Mallet built a footwear empire, the Dubai chocolate bar has built a global following despite its premium price point.
Why Did the Dubai Chocolate Bar Go Viral?
The Dubai chocolate bar’s rise to fame began with a TikTok video in 2023. User Maria Vehera filmed herself trying the knafeh bar for the first time. The video has since been liked nearly seven million times .
The bar is perfectly designed for social media. Its smooth milk chocolate shell features bright orange and green spots on top. The satisfying crunch sound when you break off a piece is incredibly satisfying to watch and hear .
The exclusive nature of the bar also adds to its appeal. You can only order it using a food delivery app during specific hours. It often sells out within minutes, making it a coveted item for collectors .
Where to Buy the Original Dubai Chocolate Bar
The original Fix Dessert chocolate bar is only available in Dubai and Abu Dhabi. You can order it exclusively through the Careem delivery app. The shop goes live daily at 2pm and 5pm, and you need to act fast .
If you are in Dubai, you can also find similar versions at local shops. Chocoart offers a kunafa pistachio bar for just 20 AED. Lava Cake sells their version for 35 AED. Trove Restaurant at Dubai Mall offers a bar for 62 AED for a single portion or 165 AED for a shareable size .
Time Out Dubai reports that several other venues now offer their own takes. These include Break by Mara, Kadayifzade and Noon Minutes, with prices ranging from 23 AED to 75 AED.per bar
Supermarket Dupes in the UK and US
UK supermarkets have launched their own versions of the viral treat. Lidl sells a Dubai chocolate bar for £4.99. Waitrose stocks similar bars and has introduced a two-bar limit to manage stock levels .
Swiss chocolatier Lindt has also joined the trend. Their Dubai-style chocolate bar sells for around £10 in UK supermarkets. Home Bargains and Morrisons have also released their own versions .
In the US, several brands have created Dubai-inspired chocolate bars. Lindt’s version is available at Walmart for around $10. Trader Joe’s has their own take, which is made with dark chocolate and 55% cacao. Compartés, Chocolove and Williams Sonoma also offer premium versions .
Food Network editors have praised the Lindt bar for its “smooth milk chocolate” and “thin pistachio and kadayif filling.” The Williams Sonoma version was noted for its “beautiful drizzled tinted white chocolate decorating the surface.”
What Does the Dubai Chocolate Bar Taste Like?
The Dubai chocolate bar offers a unique textural experience. The outer shell is a smooth, high-quality milk chocolate. The inside contains a creamy, nutty pistachio paste mixed with tahini .
The kataifi pastry adds a satisfying crunch that contrasts with the creaminess of the filling. The pistachio flavour is prominent but not overpowering. The overall taste has been described as “chocolate-covered pistachio in the best way possible.”
Unlike standard chocolate bars, the original Fix version needs to be kept in the fridge. It has a short expiry date like many dairy products. Supermarket dupes have been designed with longer shelf lives but may not replicate the exact texture .
Copycats and Controversy
The popularity of the Dubai chocolate bar has led to many imitations. Yezen Alani, co-owner of Fix Dessert, has expressed frustration about copycats. He told the BBC that knockoff bars “damage our brand” and are “very frustrating.”
Despite this, the trend has continued to grow. Supermarket chains and local chocolatiers worldwide have created their own versions. Some have even improved upon the original with different flavours and presentations .
Fix Dessert now offers multiple flavours beyond the original knafeh. Customers can order boxes of six different flavours for 395.25 AED. The business continues to expand, though the original remains the most popular .
Conclusion
The Dubai chocolate bar has become a global phenomenon, all starting from a pregnancy craving in 2021. Its unique combination of creamy pistachio, crunchy kataifi and high-quality chocolate has captivated millions on social media. Whether you hunt down the original in Dubai or try a supermarket dupe, this viral treat is worth the hype.
FAQs
What is the Dubai chocolate bar?
It is a viral chocolate bar created by Fix Dessert Chocolatier. It features a milk chocolate shell filled with pistachio cream, tahini and crispy kataifi pastry.
How much does the Dubai chocolate bar cost?
The original costs 55 AED (approximately $15 USD or £11-12). Supermarket dupes range from £4.99 in Lidl to £10 in Waitrose.
Where can I buy the original Dubai chocolate bar?
The original is only available in Dubai and Abu Dhabi. You can order it through the Careem delivery app at 2pm and 5pm daily.
What is kataifi pastry?
Kataifi is shredded phyllo pastry used in Middle Eastern desserts. It gives the Dubai chocolate bar its signature crunch.
What does the Dubai chocolate bar taste like?
It tastes like a chocolate-covered pistachio with a creamy, nutty filling and a satisfying crunch from the kataifi pastry.
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